This post really hits home run. Capturing attention has definitely become just as crucial as making things people want. It's so true that mastering social media and building a personal brand are now essential skills for any entrepreneur.
Yes, true. In my experience it’s always been true that it didn’t matter how amazing you were at what you did unless the client / market / customer you wanted to serve knew about you. And the value you could deliver.
Formerly tried and true methods for getting your message out are no longer as effective (though still serve niche purpose), having been supplanted by social media. Gotta’ go with the flow...
In my 30+ years of top level executive headhunting I “pivoted” (markets, industries, functional specialization) 4-5 times. With each reinvention I needed to also transformation the message I was sending about my work and my expertise, as well as the method by which I connected with my ideal clients.
This post really hits home run. Capturing attention has definitely become just as crucial as making things people want. It's so true that mastering social media and building a personal brand are now essential skills for any entrepreneur.
Absolutely agree, Evgeny. I also like how nicely you articulated and built your argument. For years I've ignored it and I can that I no longer should.
Check this out from my friend Alex: https://newsletter.alexmerry.com/p/influence-unexpected-lessons-500-linkedin-posts
Yes, true. In my experience it’s always been true that it didn’t matter how amazing you were at what you did unless the client / market / customer you wanted to serve knew about you. And the value you could deliver.
Formerly tried and true methods for getting your message out are no longer as effective (though still serve niche purpose), having been supplanted by social media. Gotta’ go with the flow...
In my 30+ years of top level executive headhunting I “pivoted” (markets, industries, functional specialization) 4-5 times. With each reinvention I needed to also transformation the message I was sending about my work and my expertise, as well as the method by which I connected with my ideal clients.
Yes, distribution always mattered, of course. I just feel it's becoming even more important now because the social networks are becoming so dominant