This really resonates. One other dimension is that for some goals the type of content that goes viral will putt off the audience you might need. My target audience is in-house lawyers and the key job to offer products to that audience is to be trusted. So for me having slightly more thoughtful posts, less click bait is not just better in converting (even if numbers of impressions are lower), I believe that the more click bait content would actively put them off.
That's a good point. I sometimes hesitate to post something that "should" get some engagement because I feel it'd detract from the core message I'm trying to send. I think you're right: a small but targeted community is better (for you and I) than lots of people who like posts about the Eisenhower matrix.
This really spoke to me. I really believe in building what i call evergreen assets. That serve you longer than the latest trend and you can look back on and still be proud that it is relevant.
This really resonates. One other dimension is that for some goals the type of content that goes viral will putt off the audience you might need. My target audience is in-house lawyers and the key job to offer products to that audience is to be trusted. So for me having slightly more thoughtful posts, less click bait is not just better in converting (even if numbers of impressions are lower), I believe that the more click bait content would actively put them off.
That's a good point. I sometimes hesitate to post something that "should" get some engagement because I feel it'd detract from the core message I'm trying to send. I think you're right: a small but targeted community is better (for you and I) than lots of people who like posts about the Eisenhower matrix.
I felt this Evgeny. Agreed 100% Building long-term assets like a community is much more valuable than just chasing temporary likes and follows
This really spoke to me. I really believe in building what i call evergreen assets. That serve you longer than the latest trend and you can look back on and still be proud that it is relevant.